Lakaz Bato Website Design Case Study
Lakaz Bato started as a Facebook-based business. We designed and developed a custom website that helps buyers explore listings, sellers submit boats for sale, and potential customers discover the business through Google Search.
Project Overview
Lakaz Bato is a boat marketplace serving Mauritius and French-speaking audiences.
The objective was to move beyond social media and create a dedicated platform where visitors could browse listings, enquire about boats, and connect directly with the business.
Alongside the website, we refined the existing brand identity and implemented SEO strategies to help the business build long-term organic visibility.
The Challenge
Before the project, Lakaz Bato relied primarily on Facebook.
Without a dedicated website, the business had limited visibility in search engines and no structured platform for showcasing boat listings or managing enquiries.
The website needed to:
establish a professional online presence
organise boat listings clearly
support buyers and sellers
generate enquiries
build long-term visibility through SEO
Our Approach
Rather than treating the project as a simple brochure website, we built it as the foundation for a growing marketplace.
We refined the existing logo, established a consistent visual identity, designed a fully responsive interface, and created dedicated enquiry forms for buyers and sellers.
The website was also built with SEO in mind from day one, providing a solid foundation for future content growth through blogs and additional listings.
What We Delivered
Custom website design
Responsive development
Branding
Boat listing pages
Buyer and seller enquiry forms
WhatsApp business integration
French-language website
SEO strategies
Ongoing support and improvements
The Result
Within the first three months, the website began generating organic visibility on Google and received enquiries directly through the website.
Google Search Console shows:
Organic impressions growing steadily
Visitors arriving from multiple countries
Search visibility in Mauritius and French-speaking markets
Website enquiries from potential customers
The project continues to evolve, with ongoing SEO improvements and a content strategy planned for future growth.
Services Used
Web Design & Development
A fully custom website designed to organise multiple businesses and their services into one clear platform.
SEO Strategy
A complete SEO strategy including keyword research, mapping and optimization, with a content calendar for a blog in the making.
Branding
Refinement of the existing logo and definition of a consistent visual identity across the website.
Client Testimonial
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